Premier League will benefit from Leeds United promotion, says ex-boss Howard Wilkinson

‘Back where we know we belong’ – watch fans react to Leeds’ promotion

Promoted Leeds United will benefit the Premier League in terms of brand and exposure after ending a 16-year exile, says former boss Howard Wilkinson.

West Brom’s defeat by Huddersfield on Friday ensured the Whites automatically secured a place in the top flight.

Leeds’ average home attendances exceed 35,000, while the legacy of previous success attracts worldwide support.

“It means more to the Premier League than maybe it does to Leeds,” Wilkinson told BBC Sport.

“They’ll bring a lot to the party, if they do well. They’ll add to the attraction of that league, which is now a worldwide league in terms of spectators.

“I don’t think any club deserves to be there, but it’s got a lot of ingredients which help it become a big club if it goes about it the right way.”

Full houses and big atmospheres

With television coverage one of the biggest money-spinners for Premier League football, Leeds will prove an attractive draw, even before fans are allowed back into stadiums following the coronavirus pandemic.

Marcelo Bielsa’s side’s New Year’s Day game with promotion rivals West Brom drew a bigger audience than 26 Premier League matches on satellite television this season up to 9 February,